GET SET. GO WELL.
SØL is light. Warmth, energy, the reason you look the way you look on a good day.
SET is preparation. Ready, in place, done thinking about it.
Put them together and you have the whole brand: getting ready shouldn't take thought.
SØL & SET is a skin and grooming line made in Los Angeles. Five products, two collections, one shared routine. Everything in it has a job — cleanse, treat, hydrate, restore, finish — and nothing in it is there to fill a shelf.
We build for hard light, dry air, early starts and long days. The routine takes under a minute because a routine you don't keep isn't a routine.
No gendered aisles. FORM is grooming-led, VEIL is skincare-led, and anyone can buy either. The benefit leads, never the gender.
Where to find us. Online first, then on the shelf at barbershops and salons across Los Angeles. If you run a shop and want to carry the line, get in touch.